Nokia has been the front runner in the mobile phone market, world over for a long time. But the advent of cheap manufacturing in China is slowly turning to be the nemesis to more sophisticated and skilled manufacturing competence of Nokia.
Popular Nokia Phones: N8, C7, E5, C6, C6-01, X6, X6-8GB, X5, C3
Popular Samsung Phones: I9000 Galaxy S, C3303 Champ, Wave 2
Galaxy 5 , Galaxy 3 , Galaxy 3 I5800
Popular G'Five phones: Gfive G9000 , Gfive E71Y
Popular Nokia Phones: N8, C7, E5, C6, C6-01, X6, X6-8GB, X5, C3
Popular Samsung Phones: I9000 Galaxy S, C3303 Champ, Wave 2
Galaxy 5 , Galaxy 3 , Galaxy 3 I5800
Popular G'Five phones: Gfive G9000 , Gfive E71Y
According to the latest report on Indian Mobile Phone market share by IDC Nokia lost its market share in India by 5% and ended up at 31.5% from 36%, a quarter back. Samsung also lost its market share and ended up with a figure of 8.2%. And here comes the real SURPRISE, the new player to claim the number 2 spot is G'Five, a little known Chinese brand, which now has 10.6% share of Indian Mobile Phone market.Nokia and Samsung should be really worried. Almost all G'Five mobiles cost less than Rs. 4000/- in India, which make it very difficult to Nokia to compete with them. A slew of other low cost mobile phone brands like Micromax, Karbonn, Videocon, Lava, Spice etc etc make the task even harder for Nokia.
At the other end, iPhone and BlackBerry along with Samsung's many smart phones powered by Android is eating into the core strength of Nokia, which is their smartphones. Till a couple of years back, Nokia dominated the Indian Mobile phone market with more than 70% market share. The road from here is uphill and filled with lots of difficulties. Nokia's failure to come up with low cost mobiles, innovative smartphones and dual SIM phones fast enough when other players started bringing them, is still proving to be a costly mistake commited by Nokia management. Complacency never pays. Nokia has learned this lesson in a hard way.
From 5 players and a mere 0.9% market share in 2008 to more than 40 players and a market share of 41% now, the low cost players of Indian mobile phone market has done extremely well. It will be a battle worth watching between Davids' and Goliath among mobile phone manufacturers to gain control of Indian Mobile Phone market, which is expected to sell 15.5 crore handsets in 2010. If Nokia has to survive this battle, it has to offer value-for-money and innovative handsets in low and midmarket segments like never before.
At the other end, iPhone and BlackBerry along with Samsung's many smart phones powered by Android is eating into the core strength of Nokia, which is their smartphones. Till a couple of years back, Nokia dominated the Indian Mobile phone market with more than 70% market share. The road from here is uphill and filled with lots of difficulties. Nokia's failure to come up with low cost mobiles, innovative smartphones and dual SIM phones fast enough when other players started bringing them, is still proving to be a costly mistake commited by Nokia management. Complacency never pays. Nokia has learned this lesson in a hard way.
From 5 players and a mere 0.9% market share in 2008 to more than 40 players and a market share of 41% now, the low cost players of Indian mobile phone market has done extremely well. It will be a battle worth watching between Davids' and Goliath among mobile phone manufacturers to gain control of Indian Mobile Phone market, which is expected to sell 15.5 crore handsets in 2010. If Nokia has to survive this battle, it has to offer value-for-money and innovative handsets in low and midmarket segments like never before.
